The history of the "RazoRock" brand in Canada began in 2009. since the curious incident when Joseph Abbatangelo's father-in-law, a retired Italian barber, asked to find him some alum stones because he said he couldn't shave without them. Italians Joseph Abbatangelo and Michael Lorio couldn't find them in Toronto, so they went to Italy.
After finding alum stones in a small shop in Lucca, Tuscany, they tried to wet them and rub them on their faces after shaving. They immediately felt the effect of alum stones, as alum seals small cracks, tones the skin and helps to remove irritation after shaving.
The exciting journey turned into the idea of creating our own products from the same alum. The business started as a hobby and fun, but the two founders, immersed in the world of traditional wet shaving, quickly realized how luxurious and fulfilling the art of shaving can be. Michael and Joseph contacted shaving soap and aftershave manufacturers in Italy and contracted them to create products specifically for them under the "RazoRock" brand.
Most of "RazoRock" product formulations are developed in Canada, and the products are manufactured in Italian factories using ancient local Italian technology. Today, RazoRock has a full line of wet shave products, including specialty formula Italian shave soaps, handmade pre and post shave products, shaving brushes, traditional safety razors, a large selection of natural deodorants and much more.
The power of the internet and direct distribution combined with word of mouth from customers allows Joseph and Michael to continue to infuse their passion for Italy and Italian inspired products into every "RazoRock" product!
